[Case study] How we thought up, sourced and launched a record-breaking BRAND-NEW OFFER for one busy business owner.
Case study: how we thought up, sourced and launched a record-breaking BRAND-NEW OFFER for one busy business owner.
$210.
This was the record-breaking number.
It’s the average-order-value (AOV) of a new offer we recently launched for a client.
And I’m going to share the key needle-movers any business owner can use to craft their next home-run, 7-figure offer.
Now, our client wasn’t new to this game…
They’d launched and ran multiple 7- and 8-figure offers before…
And yet in their own words: “[the $210] AOV is honestly the strongest we’ve seen in an initial launch!”
What does this number tell us? That we’ve struck gold…
That the offer not only resonates with the market…
But resonates to such a deep level of their psyche that even before any optimization and testing… we’re already having customers throw their money at it!
(And with further optimizations over the coming weeks and months, we’ll be able to increase the conversion rate and make this offer unstoppable.)
So how did we achieve this?
Of course, our collaborative process at Your Conversion Partners ensured the copy was more-than-solid.
But the real secret here isn’t the story… the mechanism… or the close…
It’s the offer itself.
And that’s why I’m going to give you the blueprint to replicate what we did… and help you, dear business owner, craft your next 7-figure offer.
Now, first off…
This product was totally different from everything the client had sold before.
And the only reason we were able to come up with the idea is because of our rigorous 5-step process…
But rather than walk you through that, I’ll keep this strictly focused on the biggest needle-movers for this particular case study…
So from this moment on, assume that we knew exactly who this market was… what they dreamed, desired, hated, despised… and so on.
Onto the needle-movers…
FIRST, we asked ourselves “what’s missing?” from the clients roster of products…
Paradoxically, this is one of the easiest and hardest things to do to begin uncovering your next big offer.
Easy, because when something’s missing it leaves an obvious hole (like a pawn missing from a game of chess).
But hard because when you’re “in” the business, it can be difficult to identify what’s missing.
After all, your brain can only be stretched across so many things… and you’re already thinking about your current offers, team members, the numbers and so on.
In this case, the client came to the same conclusion as to what this missing offer was.
Takeaway: the basis for your next big offer could be under your nose already. Ask yourself: what’s missing from my current roster of offers?
SECOND, even though we had identified the “missing” offer, we also found a way to make this offer NEW for the market.
The missing offer itself is something the market had seen before.
Which wouldn't have stopped it from working…
After all, this specific market spends (probably) north of $1 billion on offers like it per year…
Which means it probably would have done OK.
But we didn’t want “middle of the road” results…
So we took the missing offer…
And “shapeshifted” it.
Instead of the product being delivered like every other offer…
We created an entirely new delivery format…
So instead of being like everything else, it was new to the market.
This was key.
Because novelty matters.
We’re hardwired to focus on novelty as humans.
So what really happened by shapeshifting the product…
Is that we took a product the market is proven to buy… and made it new by changing its delivery method.
Takeaway: don’t always try to reinvent the wheel. Selling a proven-winner, but in a different “format”, can deliver you a new blockbuster offer.
THIRD, we tied the product into the customer’s daily life.
What the product was…
And the “format” that product took…
Made it a perfect candidate to fit into someone’s day-to-day…
In other words, the product was an EASY way to achieve the goals this market was after.
They didn’t have to change anything about their life…
To the point where (in the copy) it almost felt like it was something they were missing.
To explain this last detail further…
It’s similar to when you’re actively hiring a new team member…
You speak to someone and you immediately know they’re “the one”.
They’re a perfect fit in terms of skill, culture and so on.
At this point, you suddenly realize you have a them-shaped hole in your business.
If you can do this with your new products, then your offer will be 10x stronger.
Takeaway: your product or service should be easy on steroids. The more it can fit into their life already – without them having to change anything – the easier it will be to say “yes” to your offer.
So there you have it…
All told, these three elements were key to us crafting a record-breaking offer for this client – and now you can replicate what we did in your own business.
Or, if you need help nailing down your next big offer with 7-figure potential, maybe we can help you with a Platinum Offer Audit.
Get the full details in the link below.