The inaugural issue of Conversion Confidential will be launching on November 29. Subscribe now.
Hey, it’s Chris.
I’m putting the finishing touches on the first issue of Conversion Confidential.
There’s more than 4,000 words of SOLID GOLD.
For business owners…
We’re kicking it off with “Chameleon Hunting”.
Chameleon’s are pieces of good writing that hide BAD copywriting.
The end result? These Chameleon’s break into your bank account and cost you money. Not to mention, the emotionl- and opportunity-cost of them.
But fear not…
We’re going to reveal the most common chameleon of them all. This guy’s a trickster that has been fooling honest business owners into losing money for far too long.
For copywriters…
We’re talking about why you need to ensure your copy is different.
No, this isn’t a rant about swiping or anything like that.
Instead we’re taking a deep-dive into consumer psychology to reveal why “newness” is vital if you want to write winner after winner.
(By the way, whether you’re a business owner, copywriter or both… I HIGHLY recommend reading EVERYTHING in this issue. Both of the above topics can be valuable and applied by you, no matter what your situation.)
We’re also going to riff on why storytelling is a lot like a Trojan horse and reveal the topics we’ll be looking at over the coming weeks and months.
Issue #1 will be the only FREE issue of Conversion Confidential.
I want you to take extreme value from me, before I ask for you to pay…
Which is why the first issue will be FREE.
There’s just one catch…
In order to have issue #1 be sent straight to your inbox, you’ll need to pop your email in below:
It takes just 5 seconds.
You’ll then be given the option to become a paying subscriber and unlock a private “Ask Me Anything” call or bonus issue (TBD) I’ll be running two weeks from launch.
Or you can just remain a free subscriber until you’ve seen the quality of the content for yourself.
Thanks so much.
— Chris
P.S. Don’t delay - drop your email in right away… (Intentional rhyme.)