Conversion Confidential #3: My 3-step process for creating cash-sucking offers, prepaying your claims (advanced) and the critical art of freeing up your mental RAM.
Woah — a month into 2022 already.
Last I left you I was building a beehive over the Christmas break…
Good news… no beestings yet!
(Though that’s probably because I haven’t got any bees yet… they’ll be ready in May.)
I hope you secured some restorative time-off for yourself nonetheless.
And I’m sure you’re already off to the races for the year.
For me? I’ve had a strong start to the year.
At Your Conversion Partners, we’ve got three promotions going live in Jan/early Feb.
One of which has already seen some initial testing and though I can’t share numbers the test results were “pretty amazing”.
We’re now working on a few exciting projects across different niches.
My advanced mentoring program has been revamped to allow for more feedback, more project opportunities and more members (if you’re interested, shoot me a message: chris@yourconversion.partners).
And my storytelling course (in partnership with Peter Tzemis), SpellBound, has launched to the first cohort of members. The doors are closed for now while we focus on helping this group write action-inspiring stories!
So 2022 is shaping up to be VERY nice indeed.
Let’s now turn to…
What you have to look forward to in this month’s issue of Conversion Confidential…
First up, we’re diving into my process for creating new offers.
Remember, the cardinal rule of copy is to “say something new”. And this applies not just to copy but to the OFFER as well. So we’ll look at my process and talk about examples across health, financial, golf and more. A must-read for business owners and copywriters alike.
Next, “prepaying” your proof.
This is one of those advanced copy tactics that takes mediocre copy up a notch. What started as a single bullet in my 25 copy lessons has been expanded upon to paying subscribers of Conversion Confidential. You — and only you — get the full secret.
Then we’ll turn to freeing up your mental RAM.
This is absolutely critical if you’re a business owner or high-performing copywriter. You only have so much “brain power" and you need to look after it. Failing to do so, puts you at risk of losing out on profitable and FUN business opportunities. We’ll talk about HOW you can do this.
As always, enjoy!