Conversion Confidential #4: My best performing email ever, the 5 questions to ask before you hire a copywriter and going deep with "information interpretation".
The month of love is almost behind us…
And aside from spending Valentine’s Day with my partner at this delightful restaurant…
I’ve also been practicing what I preached last time: active recovery for your brain.
Since we last spoke, I’ve enjoyed two massages, two trips to the sauna, an ice bath, the sun (on the rare occasion it’s been out) and even some yoga…
And let me tell you, I couldn’t have picked a better time to start doing all this — it’s been BUSY.
Over the past 4 weeks I’ve…
Signed 6-figures in copy projects for Your Conversion Partners…
Launched my new, improved and expanded advanced mentoring group…
Sourced a recruitment firm to find us a head of operations…
And begun organizing a direct response marketing event in London with John Caprani…
Throughout this same period, my boiler has exploded — denying us hot showers and central heating. We’ve lost our water supply for half a day (pipe burst nearby). And been without power thanks to a storm that hit my corner of the U.K. hard.
This is all on top of writing Conversion Confidential, giving my clients 100%, writing, editing, coming up with top ideas and supporting my team.
So the verdict is in: active recovery for your brain not only works, it’s necessary.
I hope you’ve implemented some of it into your life as well.
Now, here’s what you’ve got to look forward to in today’s issue…
First, we’re going to look at my longest-running — and best — performing email EVER. This email is in the financial niche yet looks a lot like the swipes we see across niches like health. You’ll be surprised by just how simple this email is (and why this is the reason it works so well)!
Next, we’re going to make hiring copywriters easier than ever for business owners. We’ll look at the 5 little-known (or overlooked) questions you should ask EVERY new copywriter you hire. These 5 questions will tell you exactly what you can expect from the writer — before you send their fee.
And finally, a must-read for any copywriter hoping to make it to the big leagues. We’re talking information interpretation. It’s at the heart of what we do. Which is why the better you can get at it, the bigger promos you’ll write.
Enjoy!