Conversion Confidential #7: HopeLess to HopeFull. The secret copywriting reframe that takes your copy from ‘pitch’ to a ‘journey’ — and gets your prospect desperate to buy.
Hey, it’s Chris.
This month I’ve been thinking a lot about systems, delegation and remaining in “zones of excellence”.
At Your Conversion Partners, we’ve brought in a few new individuals, including a head of operations (hi Camille!).
One of the primary benefits of this is that I’ve been able to hand off more of the tasks which are important, but aren’t in my zone of excellence.
Basically, everything but copy & offer creation.
The result is that we have delivered lots of copy to clients (which they love and have even called “perfect”)…
We’ve launched a new service for optimizations of existing funnels…
And we’ll be launching a new needle-moving offer for business owners soon (if you’re a DR biz owner and want a sneak peak, hit me up: chris@yourconversion.partners).
The point is, whether you’re a copywriter or business owner…
There are probably parts of your business/life that you could systemize or delegate…
Allowing you to stay in your zone of excellence…
Or just freeing up more of your time.
(And if you just said, “no there isn’t, not for me,” then either you’re dialed-in, or you don’t believe a VA could, for example, handle your invoicing. In which case, that’s probably a mental block.)
Just a suggestion. :)
Now, Conversion Confidential…
In this month’s issue you will discover…
The HopeLESS to HopeFUL transformation. This will turn your copy into a journey… where the ONLY final destination is a buy button your prospect can’t wait to hit. Understand this journey and every piece of copy you write or send will tap into your customer’s deepest emotions.
Get. It. Tested. Philosophy isn’t just for the unemployed (kidding), it’s also for copywriters and direct response business owners. In this case, we’re talking about the one and only person that can tell you with 100% certainty whether your copy will convert or not. You’ll want to talk to this person…
Screw you, guru! Why you should ignore broad-stroke life advice from any “guru” and what to do instead for fulfilment, happiness and productivity…
Enjoy. :)