Conversion Confidential #8: Finding your "20" in 80/20 for massive business growth. Creating space to write A-list copy. And the brutal art of communication.
Hey, Chris here.
This is an interesting Conversion Confidential for me…
Because it’s not just me sharing lessons I’ve learned through doing this stuff day-in, day-out…
It’s also a potent reminder to myself that I should be doubling-down on what I’ve outlined in this issue (primarily finding your biggest needle-mover and creating space).
Which is important to recognize…
Because for anyone — no matter who you are — there will always be times when you slide back into older, less-effective habits.
This is fine. It’s part of life…
But you need a reminder to get back on track.
Most of this month’s newsletter was written in the first half of the month…
So now that I’m here at the end, making the final touches, I’m being reminded that I need to double-down again on everything outlined.
Speaking of which, this month’s issue includes…
Finding the 20% in your business that produces the 80% of results. This is the secret-sauce that allows copywriters and CEOs to accelerate their business growth, make huge leaps forward… all while freeing up their time. We look at finding the “20” and what to do with the remaining “80”.
Creating space: the key to writing & reviewing better copy. The best copy is always written from a place of strategy. Yet most copywriters are coming from a place of tactical. The difference is in the thinking — more specifically, having the space to think in the first place. Understanding how to make space will help you write harder-hitting copy, pump up your fees and increase your royalty potential 10-fold.
The (Brutal) Art of Communication. If you’re a business owner or copywriter working with juniors, it’s inevitable that you need to communicate to scale. But this is a lot easier said than done. Talking is an awful medium of transferring information — and we all suck at it. In this section we’ll look at four simple strategies that help you transfer information and scale with team members — while avoiding the countless pitfalls.
Enjoy!
P.S. I apologize for being 1 day late. I thought June had 31 days!